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With close to 12 million followers on Instagram alone, Saweetie has developed a loyal following for her musical talents and eye for fashion. In fact, she recently dipped her feet in the beauty space after the Matte Collection x Saweetie launched on June 25.
She also has a brand called Icy that sells clothing inspired by her lyrics. “My goal is to create a strong business foundation—not something that’s just for clout or publicity—but a working machine that will last for decades to come,” she told Forbes. “I want my great grandkids running the Icy business.”
Saweetie added, “Partnerships have been a great way to blend music, fashion and beauty. And I make music that goes great with campaign ads.”